SFA Marketing Seminar & Dinner Networking Session

21 November 2022, 4:00pm – 8:00pm at SAFRA (Toa Payoh)

SFA wrapped up the year with a fruitful event with over 60 members participating in the “Marketing Seminar & Networking Session” on Monday (21 November 2022). Mr. Jim Giam from FirstCom Academy Pte Ltd and Mr. Simon Woon from SME Marketing Solutions Pte Ltd shared insightful tips on how to capture the potential market in today’s digital advertising era. They are also the core sponsors for the event.

We are delighted to introduce a number of our new members at the event and we look forward to more exciting events to come in 2023!

TFM: Lunar Seventh Month Celebration

10 August 2022, 10:00am – 1:30pm at The Furniture Mall (Lobby C)

SMEICC Conference Series,

13-14 September 2022, at Suntec Singapore Convention & Exhibition Centre

Singapore’s largest and only bilingual SME conference for the past 24 years, the Singapore Chinese Chamber of Commerce & Industry presents its flagship event, SMEICC.

Revel in a showcase of groundbreaking ideas and successful initiatives by distinguished thought leaders, eminent business leaders, and government agencies. Expect a holistic engagement via a hybrid approach designed to help SMEs win in disruptive times.

SMEICC 2022 is set for a return at Suntec Convention & Exhibition Centre. The 2-day bilingual conference will bring together a carefully curated line-up of entrepreneurs, technology experts, management gurus and thought-leaders from Singapore and overseas to share insights on business issues relevant to SMEs today. The SME Gallery, held in conjunction with the conference, will play host to several technology-led business innovations and new-to-market ideas.

As the supporting organization, we are pleased to invite our valued members to participate in this flagship event on 13 & 14 September 2022 at Suntec Convention Centre.
**Kindly register your interest here:** **https://www.smeicc.org/registration/**

Below is the **webpage link** for your reference:
**https://www.smeicc.org/**
**https://www.smeicc.org/supporting-orgs/**

SFA Mission Trip to MIFF in KL, 5-8 July 2022 [Part 1]

SFA Mission Trip to MIFF in KL, 5-8 July 2022 [Part 2]

Past Events

SFA: AGM 2022

19th April 2022, 10 am at Marriott Tang Plaza, The Legacy Suite

SFA: Visit by CASE President

16th February 2022

President of Case, Mr Melvin Yong and his team caught up with SFA to learn about challenges faced by the furniture industry and areas where collaboration would be possible.

SFA: Visit by NTUC U SME

22nd November 2021

Ms Yeo Wan Ling and Mr Yeo Guat Kwang visited SFA to catch up with the Exco members and shared about the Sectorial Operational and Technology Road Map.

SFA: Visit by Patron, Mr Shawn Huang

27th October 2021

Official visit by Mr Shawn Huang to meet the Exco Members to have an understanding of SFA and its road map. He participated in the CSR program to pack goodie bags for the front liners at the Jurong Health Campus to give them moral support in caring for Covid 19 patients.

SFA: Social Responsibility

24th July 2019, Sin Chay Medical Institution Office, 3pm.

Singapore Furniture Association has extended our social responsibility efforts by generously donated a sum of $10,000 to Sian Chay Medical Institution to advance their cause in serving and promoting wellness living, healthy lifestyle and social harmony to public and the community in Singapore.

(From Left to Right) Honorary Seceretary: Mr Esmaeil Molazadeh Asli Kesh, BBM, PVPA: Dr Toh Soon Huat JP, Honorary President: Mr Teo Kim Chuan, Honorary Treasurer: Mr Jason Ng Wee Song, Public Relations Officer: Mr Michael Tan Lip Hong

(From Left to Right) Honorary President: Mr Teo Kim Chuan, BBM, PVPA: Dr Toh Soon Huat JP, Public Relations Officer: Mr Michael Tan Lip Hong, Honorary Treasurer: Mr Jason Ng Wee Song, Honorary Seceretary: Mr Esmaeil Molazadeh Asli Kesh.

(From Left to Right) BBM, PVPA: Dr Toh Soon Huat, Honorary President: Mr Teo Kim Chuan, JP and Honorary Seceretary: Mr Esmaeil Molazadeh Asli Kesh.

SFA: World Furniture Confederation Working Meeting

31 May - 2 June 2019

Venue: Chengdu, China

SFA Exco members attended the World Furniture Confederation Meeting and the World Furniture Industry Summit in Chengdu. In this meeting, new members were enrolled, Chairman elected, Secretary-general and Advisor been appointed. The Constitution was also discussed.The elected Chairman Mr Xu Xiangnan encouraged all members to increase cultural exchange with each other to strengthen mutual respect and trust, be innovative in industrial practice to upgrade and raise the industry level, build a favourable business environment for international trade, work to achieve a balance industrial development all over the world for common prosperity to bring the global furniture industry to a higher level.

SFA: Dinner & Dance 2019

26th April 2019, Concorde Hotel 100 Orchard Rd, S238840
3rd Level Ballroom | 6.30pm - 11.00pm.

A bi-annually held event. We were honoured to have Mr. Chee Hong Tat, Senior Minister of State, graced our event as the Guest-of-Honour on the evening of 26 April 2019. And for this Dinner and Dance, we had the opportunity to thank and send off the 52nd Term's Executive Committee, while welcoming in the newly formed 53rd Executive Committee.

Speech by Mr Richard Koh (52nd Term SFA President)

Speech by Mr Lim Chiao (53rd Term SFA President)

Speech by Mr Chee Hong Tat (Senior Minister of State, Ministry of Communications and Information & Ministry of Health)

Mr Chee Hong Tat and Mr Richard Koh

Mr Chee Hong Tat, Mr Richard Koh and Mr Lim Chiao

Mr Paul Keng

Toast

Exco Members

Ms Koh Sok Yan and Our Guests

Mr Paul Keng and Ms Cynthia Tee (Long Service Award)

Toast

Belly Dance

Game Time

Singer Performance

Ms Irene Cheng Sang a Song for Our Guests

Our Guests

Mr Chee, Ms Karen Koh and Ms Mary Mark

Mr Chee and Our Guests

Dancing Time

Mr Bhani K Sang a Song for Our Guests

Performance for Best Dress Award

Best Dress Award – Lady

Best Dress Award – Man

Mr Chee Sang a Song for Our Guests

Mr Richard Koh, Mr Lim Chiao, Ms Koh Sok Yan

Matching Lucky Draw Numbers

Mr Micheal Tan and Mrs Kris Yan

Mr Micheal Tan and the Lucky Draw Winner

Mr Esmaeil Molazadeh and the Lucky Draw Winner

Mr Esmaeil Molazadeh and the Third Prize Winner

Mr Esmaeil Molazadeh and the Second Prize Winner

Mr Esmaeil Molazadeh and the First Prize Winner

Said Goodbye to Mr Chee

39th CAFA Directiors' Meeting

10th - 12th September 2018 (Monday to Wednesday)

Venue: Shanghai, China

TFM: Lunar Seventh Month Celebration

21st August 2018 (Tuesday), 10am to 12:00pm.

Venue: 10 Toh Guan Road, Lobby C

TFM: Lunar Seventh Month Celebration

31st August 2017 (Thursday), 10am to 12:30pm.

Venue: 10 Toh Guan Road, Lobby C

SFA: Chinese Mid-Autumn Festival 2017 at NTWU

29th September 2017 (Friday), 6:30pm to 10pm.

Venue: 16C LORONG 37, LEVEL 4, NTWU Building, GEYLANG SINGAPORE 387912

Buffet Dinner will be provided and you are invited to enjoy our Karaoke Session.

A Visit to The Furniture Mall from KFFIC

18th August 2017, 4:30pm.

A visit from the Korea Federation of Furniture Industry Cooperatives (or KFFIC in short) to The Furniture Mall, followed with a short but fruitful exchange session between both Associations.

A group image infront of The Furniture Mall’s Customer Service Counter

Next, a tour around The Furniture Mall.

Followed by a short introduction and exchange by both KFFIC and SFA.

And to end the memorable session with another Group Photograph.

SFA: SFA 52nd Term 2nd Exco Meeting with Mr Yeo Guat Kwang

12th July 2017, 2:30pm.

A fruitful discussion on the current retail market situation and how can it be improvised and integrated with technology.

Front Row From the Left: Mr Peter Yan, Mr Teo Kim Chuan, Ms Koh Sok Yan, Mr Richard Koh, Mr Yeo Guat Kwang, Mdm Song Mei Yong and Mr Esmaeil Molazadeh; Back Row From the Left: Mr Jason Ng, Mr Eric Lim, Ms Tan Kim Hiang, Ms Sharon Chua, Mdm Molly Chua and Ms Theresa Toh

SFA Inauguration Ceremony

8th May 2017, 10:30am to 1:00pm.

The Inauguration Ceremony was held at SFA's Secretariat Office on 8th May 2017, and we were very honoured to have 黄锦西先生 (Legal Advisor) with us, as our distinguished witness for the Ceremony.

We’re deeply honoured to have 黄锦西先生 (Legal advisor) join us at this important ceremony, as our distinguished witness.

黄锦西先生 exchanging pleasantries with our elected Committee members for the 52nd Term.

Waiting for the ceremony to start

And the ceremony started off with announcement of the different positions within the 52nd Term’s Committee.

The ceremony proceeded with the Committee members’ taking of Oath.

And the ceremony started off with announcement of the different positions within the 52nd Term’s Committee.

The ceremony proceeded with the Committee members’ taking of Oath.

And then proceeding on towards the awarding ceremony. Handover of the previous term’s President – Mdm Song Mei Yong, to the current term’s President – Mr Richard Koh.

Handover of the previous term’s Secretary to the current term’s Secretary

Handover of the previous term’s Treasurer to the current term’s Treasurer

Re-appointing the Hon. President – Dr Toh Soon Huat his new post.

Re-appointing the Hon. President – Ms Karen Koh her new post.

Appointing Ms Koh Sok Yan as the Secretary-General

Re-appointing the Hon. President – Dr Lim Cheok Sin (Mr Lim Chiao Received on Dr Lim’s behalf) his new post.

Getting ready for the official signing ceremony.

An Official Photograph of the newly elected 52nd Term’s Committee.

JBFA: Johor Furniture Fair

5th - 7th May 2017, Persada Johor International Convention Centre, 11am to 9pm daily.

With many thanks to Johor Bahru Furniture Association's (JBFA) warm gesture to reaching out to us across the river and inviting us for their Furniture Fair's Opening Ceremony.

Our newly elected President and 1st Vice President, Mr Richard Koh and Mr Jimmy Ng.

Invited to be the Fair’s Honorary Judge, Ms Koh Sok Yan was deep in discussion with the fair’s Organising Committee on the procedures and details of the competitions.

SFA Exco and staff waiting for a chance to meet JBFA’s organising committee.

Staff from each of the booths, getting ready for the start of fair.

Mr Terence Puah, the Honorary Secretary of JBFA, leading the way through the Home Appliances Section of the Fair.

Cracking a joke on the massive 68″ TV on display.

Starting the tour of the event hall.

Mr Richard Koh giving his thoughts on the fair.

Mr Puah giving some introduction on the Sliding Glass Door Display at the Fair.

Mr Puah guiding the way through the line of Furnishing Booths, after visiting the section on Home Appliances.

Interesting Stools and Side Tables on display. A session would be held sometime later into the fair, the guide tipped, on the make the inspiration behind these pieces, and their uses.

Getting into the next hall, where booths with the big furniture items were located.

Living room, Dining room, and Bedroom pieces were cleverly displayed to make use of the spaces.

More big items on display.

And a Section dedicated to students from the Design Schools, a possible chance for them to shout their ideas out to the industry players.

A warm lunch reception from the JBFA.

Wishing JBFA all the best to their 3-day Fair!

SFA Group Photo with JBFA

Emcee getting warm up with the prize presentation.

Getting started with the Prize Giving Ceremony.

Mr Goh Lai Chai, President of JBFA, awarding Ms Koh Sok Yan a token of appreciation for her,as a part of the Fair’s Judging Panel.

Mr Richard Koh being invited up to present some of the awards.

And a group photograph with all the awardees.

SFA: Dinner & Dance 2017

28h April 2017, Shangri-La Hotel, 22 Orange Grove Rd, Singapore 258350.
7.00pm - 11.00pm.

A bi-annually held event. We were honoured to have Mr. Chee Hong Tat, Senior Minister of State, graced our event as the Guest-of-Honour on the evening of 28 April 2017. And for this Dinner and Dance, we had the opportunity to thank and send off the 51st Term's Executive Committee, while welcoming in the newly formed 52nd Executive Committee.

Speech by Mdm Song Mei Yong (51st Term SFA President)

Speech by Mr Richard Koh (52nd Term SFA President)

Speech by Mr Chee Hong Tat (Senior Minister of State, Ministry of Communications and Information & Ministry of Health)

Mr Chee Hong Tat and Mdm Song Mei Yong

Mr Chee Hong Tat, Mr Mdm Song Mei Yong and Richard Koh

Toast

Mr Pual Keng and Mr Chee Hong Tat

Toast

Mr Teo Kim Chuan, Mr Richard Koh, Dr Lim CS, Mr Chee Hong Tat, Mr Yeo Guat Kwang, Mdm Song Mei Yong and Mr Paul Keng

RCMA and Mr Chee Hong Tat

Toast

Mr Chee Hong Tat and Mr Michael Tan

Mr William Koh and Mr Albert Lim

Mr Richard Koh and Mr Paul Keng

SFA D&D 2017

Mr Richard Koh, Mr Teo Kim Chuan and Mr Kelvin Tan

Mr Chee Hong Tat and Ms Mary Mark

Ms Theresa Toh

Mr Michael Tan and Mr Esmaeil Molazadeh

Toast

Ms Irene Cheng and Ms Lee Lay Cheng

Best Dress Award

Mr Paul Keng and Mr Fung Soh Hiang

Ms Irene Cheng

Ms Ivy Ang and Ms Tan Kim Hiang

Mdm Mary Mark, Mr Kelvin Tan, Mdm Song Mei Yong, Ms Koh Sok Yan, Mr Chee Hong Tat, Mr Albert Lim, Mr Richard Koh, Dr Lim CS, Mr Bhani K and Mr Paul Keng

Mr William Koh and Family

Lucky Draw Winner and Mr Esmaeil Molazadeh

D&D 2017 Committee Members

SFA: AGM 2017

28th April 2017, Secretariat Office @ 10 Toh Guan Road #03-09/10 Singapore 608838, 9:30am.

APFF: Asia Pacific Furniture Fair 2017

18th - 26th March 2017, Singapore Expo Hall 7, 12pm to 10pm daily.

APFF 2017

Mr Teo Kim Chuan (APFF Director) and Mr Sky Tan (RCMA)

APFF 2017

God of Fortune Mascot

APFF 2017

Lion Dance Blessing

iPhone Winner

APFF 2017

Children’s Corner APFF 2017

Children’s Corner APFF

APFF 2017

RCMA Talk

TFM: Lion Dance & Lo Hei 2017

3rd February 2017, TFM @ 10 Toh Guan Road, Level 1, #03-09/10 Singapore 608838, 12pm.

TFM Lion Dance 2017 with SFA Exco Members and staff

Lo Hei at TFM

SFA Exco Members and staff

SFA: CAFA 20th AGM 2016

12th - 16th December 2016, Tehran, Iran

Deco Iran Conference

Sharing Session. From the right: Royce Liu (Secretary (Support from CNFA), Mr Ali Asghar Damercheli (Direct Manager & Member of Board of Tehran Carpenters & Furniture makers Cooperative Co.), Mr Zhu Chang Ling (Chairman of CAFA)

Sharing Session with Iran National Council of Furniture & Decoration & Correlated Industries. From the right: Ms Linda Tu (CAFA secretary general), Ms Koh Sok Yan (CAFA Advisor), Mr Esmaeil Molazadeh (SFA Representative)