SFA Marketing Seminar & Dinner Networking Session

21 November 2022, 4:00pm – 8:00pm at SAFRA (Toa Payoh)

SFA wrapped up the year with a fruitful event with over 60 members participating in the “Marketing Seminar & Networking Session” on Monday (21 November 2022). Mr. Jim Giam from FirstCom Academy Pte Ltd and Mr. Simon Woon from SME Marketing Solutions Pte Ltd shared insightful tips on how to capture the potential market in today’s digital advertising era. They are also the core sponsors for the event.

We are delighted to introduce a number of our new members at the event and we look forward to more exciting events to come in 2023!

TFM: Lunar Seventh Month Celebration

10 August 2022, 10:00am – 1:30pm at The Furniture Mall (Lobby C)

SMEICC Conference Series,

13-14 September 2022, at Suntec Singapore Convention & Exhibition Centre

Singapore’s largest and only bilingual SME conference for the past 24 years, the Singapore Chinese Chamber of Commerce & Industry presents its flagship event, SMEICC.
Revel in a showcase of groundbreaking ideas and successful initiatives by distinguished thought leaders, eminent business leaders, and government agencies. Expect a holistic engagement via a hybrid approach designed to help SMEs win in disruptive times.

SMEICC 2022 is set for a return at Suntec Convention & Exhibition Centre. The 2-day bilingual conference will bring together a carefully curated line-up of entrepreneurs, technology experts, management gurus and thought-leaders from Singapore and overseas to share insights on business issues relevant to SMEs today. The SME Gallery, held in conjunction with the conference, will play host to several technology-led business innovations and new-to-market ideas.

As the supporting organization, we are pleased to invite our valued members to participate in this flagship event on 13 & 14 September 2022 at Suntec Convention Centre.
Kindly register your interest here: https://www.smeicc.org/registration/

Below is the webpage link for your reference:

SFA Mission Trip to MIFF in KL, 5-8 July 2022 [Part 1]

SFA Mission Trip to MIFF in KL, 5-8 July 2022 [Part 2]

Past Events

SFA: AGM 2022

19th April 2022, 10 am at Marriott Tang Plaza, The Legacy Suite

SFA: Visit by CASE President

16th February 2022 

President of Case, Mr Melvin Yong and his team caught up with SFA to learn about challenges faced by the furniture industry and areas where collaboration would be possible.

SFA: Visit by NTUC U SME

22nd November 2021

Ms Yeo Wan Ling and Mr Yeo Guat Kwang visited SFA to catch up with the Exco members and shared about the Sectorial Operational and Technology Road Map.

SFA: Visit by Patron, Mr Shawn Huang

27th October 2021

Official visit by Mr Shawn Huang to meet the Exco Members to have an understanding of SFA and its road map. He participated in the CSR program to pack goodie bags for the front liners at the Jurong Health Campus to give them moral support in caring for Covid 19 patients.

SFA: Social Responsibility

24th July 2019, Sin Chay Medical Institution Office, 3pm. 

Singapore Furniture Association has extended our social responsibility efforts by generously donated a sum of $10,000 to Sian Chay Medical Institution to advance their cause in serving and promoting wellness living, healthy lifestyle and social harmony to public and the community in Singapore.

SFA: World Furniture Confederation Working Meeting

31 May - 2 June 2019

Venue: Chengdu, China

SFA Exco members attended the World Furniture Confederation Meeting and the World Furniture Industry Summit in Chengdu. In this meeting, new members were enrolled, Chairman elected, Secretary-general and Advisor been appointed. The Constitution was also discussed.The elected Chairman Mr Xu Xiangnan encouraged all members to increase cultural exchange with each other to strengthen mutual respect and trust, be innovative in industrial practice to upgrade and raise the industry level, build a favourable business environment for international trade, work to achieve a balance industrial development all over the world for common prosperity to bring the global furniture industry to a higher level.

SFA: Dinner & Dance 2019

26th April 2019, Concorde Hotel 100 Orchard Rd, S238840
3rd Level Ballroom | 6.30pm - 11.00pm. 

A bi-annually held event. We were honoured to have Mr. Chee Hong Tat, Senior Minister of State, graced our event as the Guest-of-Honour on the evening of 26 April 2019. And for this Dinner and Dance, we had the opportunity to thank and send off the 52nd Term's Executive Committee, while welcoming in the newly formed 53rd Executive Committee.

39th CAFA Directiors' Meeting

10th - 12th September 2018 (Monday to Wednesday)

Venue: Shanghai, China

TFM: Lunar Seventh Month Celebration

21st August 2018 (Tuesday), 10am to 12:00pm.

Venue: 10 Toh Guan Road, Lobby C

TFM: Lunar Seventh Month Celebration

31st August 2017 (Thursday), 10am to 12:30pm.

Venue: 10 Toh Guan Road, Lobby C

SFA: Chinese Mid-Autumn Festival 2017 at NTWU

29th September  2017 (Friday), 6:30pm to 10pm.

Venue: 16C LORONG 37, LEVEL 4, NTWU Building, GEYLANG SINGAPORE 387912

Buffet Dinner will be provided and you are invited to enjoy our Karaoke Session.

A Visit to The Furniture Mall from KFFIC

18th August 2017, 4:30pm.

A visit from the Korea Federation of Furniture Industry Cooperatives (or KFFIC in short) to The Furniture Mall, followed with a short but fruitful exchange session between both Associations.

SFA: SFA 52nd Term 2nd Exco Meeting with Mr Yeo Guat Kwang

12th July 2017, 2:30pm.

A fruitful discussion on the current retail market situation and how can it be improvised and integrated with technology.

SFA Inauguration Ceremony

8th May 2017, 10:30am to 1:00pm.

The Inauguration Ceremony was held at SFA's Secretariat Office on 8th May 2017, and we were very honoured to have 黄锦西先生 (Legal Advisor) with us, as our distinguished witness for the Ceremony.

JBFA: Johor Furniture Fair

5th - 7th May 2017, Persada Johor International Convention Centre, 11am to 9pm daily.

With many thanks to Johor Bahru Furniture Association's (JBFA) warm gesture to reaching out to us across the river and inviting us for their Furniture Fair's Opening Ceremony.

SFA: Dinner & Dance 2017

28h April 2017, Shangri-La Hotel, 22 Orange Grove Rd, Singapore 258350.
7.00pm - 11.00pm. 

A bi-annually held event. We were honoured to have Mr. Chee Hong Tat, Senior Minister of State, graced our event as the Guest-of-Honour on the evening of 28 April 2017. And for this Dinner and Dance, we had the opportunity to thank and send off the 51st Term's Executive Committee, while welcoming in the newly formed 52nd Executive Committee.

SFA: AGM 2017

28th April 2017, Secretariat Office @ 10 Toh Guan Road #03-09/10 Singapore 608838, 9:30am.

APFF: Asia Pacific Furniture Fair 2017

18th - 26th March 2017, Singapore Expo Hall 7, 12pm to 10pm daily.

TFM: Lion Dance & Lo Hei 2017

3rd February 2017, TFM @ 10 Toh Guan Road, Level 1, #03-09/10 Singapore 608838, 12pm.

SFA: CAFA 20th AGM 2016

12th - 16th December 2016, Tehran, Iran

APFF: FurniAsia

19th - 27th November 2016, Singapore Expo Hall 7, 12pm to 10pm daily.

APFF: The Home Show Big Sale 2016

10th September - 18th September 2016, Singapore Expo Hall 5, 12pm to 10pm daily.



22nd July 2016, HOBA and CAFA delegates from China visit SFA.


18th June - 26th June 2016, Singapore Expo Hall 4, 12pm to 10pm daily.


SFA: CAFA 19th AGM 2016

17th March 2016, Long Jiang, China